ATV Big Air Tour turned 3 days of work into 3 hours with ChatGPT
2026-09-03 · OpenAI
Reworking Daily Workflows with ChatGPT
ATV Big Air Tour, an action sports entertainment brand, has woven ChatGPT into its day-to-day operations. The team applies the AI tool across multiple parts of the business, including marketing and merchandising, and reports a substantial boost in overall productivity.
According to the team, work that once took three days can now be completed in roughly three hours with ChatGPT's help. For an event operation with limited staff and a long list of responsibilities, that kind of efficiency gain means more time can be directed toward core priorities such as running the tour and improving the fan experience.
A Standout Example: An Inventory Website in 15 Minutes
Among the team's use cases, one example stands out in particular, and it involves merchandise management:
- Input: The team simply provides photos of its merchandise.
- Process: ChatGPT generates product information and page structure based on those photos.
- Output: Within about 15 minutes, a functional inventory website is up and running.
In the past, this kind of task typically involved photographing products, writing descriptions, organizing inventory data, and building out pages—work that could stretch across several days. Today, the entire journey from photos to a usable website takes about a quarter of an hour.
Lessons for Small and Mid-Sized Businesses
ATV Big Air Tour's experience shows how generative AI can be applied in practical, real-world business settings:
1. Faster content production: Marketing copy and product descriptions can be drafted quickly with AI assistance.
2. Lower barriers to digitization: Even without a dedicated development team, businesses can spin up useful internal tools and websites in minutes.
3. Freed-up staff: Employees can step away from repetitive tasks and focus on more creative, strategic work.
For small and mid-sized companies in the events and entertainment space, AI tools are no longer an abstract concept—they are practical assistants that can be put to work immediately. As ATV Big Air Tour's case demonstrates, the key is not the size of the budget, but finding the right parts of the workflow where AI can make an immediate difference.